Written Business Communication
商务英语书面沟通技巧
Background
Though employees spend 70% of work hours using English emails and reports as communication channel, they rarely receive systematic training on the topic of written business communication. Therefore, we often send and read sloppy emails and confusing reports at workplace.
On the technical level, they are good. But in their role, as an effective communicator on paper, there are some definite gaps. They need to learn how to dig into an idea for three levels to show their thoughtfulness, then exchange ideas clearly, and finally persuade the reader both in mind and in heart.
课程背景：
职场白领们每天的工作中有70%时间用在笔头交流上，包括电子邮件、工作进度报告等，他们很少接受过系统的商务写作培训。这导致我们经常发送和收到糟糕的邮件和令人费解的报告。
从专业角度看，他们很棒。但作为书面沟通者，他们还需加油。他们需要知道怎样将一个观点向下挖三层，展示自己思想的深度，然后清晰地传递信息，同时从理性和感性上说服读者。
Features
First, this is not an English class, so we are not talking too much about the general English grammatical rules on writing. Instead, We will focus on how to take full advantage of your English efficiency and dramatically improve your written communication soft skills. The workplace surviving tips are so important that they are perfectly weaved into the course.
Second, “TCS steps,” created by Ms. Dai, are easy to learn and follow. They help you form the habit of thinking before writing - you will think about “Tone, Content, and Structure.” They prove that writing is not a gift; it is a skill.
Third, English writing is a form of cross-cultural communication. We will use cultural dimension of “diffused vs. specific” to teach you how to show professionalism and politeness to westerners in written communication, especially when delivering negative or sensitive information. We will get rid of “Chinglish.”
In the end, you will win even before speaking.
课程特色：
首先，这不是一堂英文课，所以我们不会花太多时间解释语法规则。我们的重心在于最大限度地利用你已有的英语水平，大幅提高职场书面沟通力。职场生存术被完美地编入进课程。
其次，戴老师创造的“TCS三级跳”的构思方法简单易学。你会形成先想后写的习惯 —— 先想想“语气、内容、结构”。这个方法证明，写作不是天赋，而是后天习得的技能。
第三，英语写作就是一种形式的跨文化沟通。我们会运用“泛指沟通vs.特指沟通”这一文化维度，剖析怎样在对西方人的写作中，尤其是在表达敏感和负面信息时，展示专业和礼貌。我们要秒杀中式英文。
最终，您未开口就先赢。
Outline
大纲
Section One
版块一 （邮件专版）
Fundamentals: six parts in first-class business correspondence
电子商务邮件的“六大部分”，您真的知道每个部分标准而高效的写法吗？
Subject: brief + informative
标题：精+确
Greeting: your relationship + the nature of the matter
称呼：你们的关系+事件的性质
Opening: put your purpose in the first three sentences
开头：一语中的
Details: provide “all the needed” information
细节：提供“所有的必需的”信息
Future action: make a clear and conversational request
请求：清晰、对话式
Ending: friendly and open
结尾：友好而开放
Something you never do with emails
电子邮件中的禁区
When NOT to send emails?
按send键之前，您确定要发这封电子邮件吗？
Section Two
版块二 （结构专版）
Pyramid structure designed by Barbara Minto
Barbara Minto女士创建的金字塔结构
Why do we need to use pyramid structure in work?
—— Start the article with conclusion to catch attention and avoid misunderstanding
为什么在职场中需要使用金字塔结构？
—— 结论先行，可以抓住注意力，并避免误解
What is pyramid structure?
—— Top down; Vertical: question-answer; Horizontal: induction (MECE) or deduction
什么是金字塔结构？
—— 自上而下；垂直方向用问题-回答展开；水平方向用归纳(遵循MECE原则)或演绎展开
How do we use pyramid structure?
—— Put out all the bubbles, govern the bubbles by logic, make the conclusion and put it to the top
怎样使用金字塔结构？
—— 发散思维，画出所有内容气泡，找出气泡间的逻辑，得出结论，将结论放在金字塔塔尖
Section Three
版块三 （语言专版）
Writing to persuade others —— Specific
让书面语言有说服力——明确
Adopt informative language, instead of descriptive language: data come first, then facts; adjectives come at last
采用信息化语言：第一给数据，第二给事实，少用形容词
Use 50 power verbs to make your article influential
用50个最有驾驭力的动词提升文章的气势
Change from academic style to business style
从学术派转为商务风
Use transition words to show your logic
用连接词“秀出”逻辑关系
Section Four
版块四
（语言专版）
Writing on sensitive/negative/embarrassing issues —— Positive
处理敏感/负面/尴尬的事件——积极
Use “consistency” to persuade
利用人“坚持一致性”的语言去说服
State “what can/should be done”, instead of “what cannot/should not be done”
陈述“能/应该”做的，而不是“不能/不应该”做的
Depersonalize your statement
“就事不就人”的措辞
Section Five
版块五 （综合演练）
Practicing “TCS”
操练“TCS”写作思维
Use the correct tone: make the reader emotionally confortable
使用正确的语气：让读者情感上舒适
Provide all needed information: make the reader thoughtfully informed
发散思维，提供所有必需的信息：让读者被周到地沟通（思维的广度）
Build pyramid structure: make the reader logically persuaded
收拢思维，构建金字塔结构：让读者逻辑上被说服（逻辑的深度）
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